Friday, 13 September 2013

Star teachers


You know it's the start of term when cram school adverts promising glorious HKDSE results begin to pop up all over the MTR.

A commonly used marketing strategy of these cram schools is to entice teenage customers by featuring superstar teachers with bucketloads of sex appeal on their posters. See fig. A.

Fig. A

However, this strategy is not always entirely successful. See fig. B.

Fig. B
- more MTR poster entertainment - 

All content © Emilie Pavey

5 comments:

  1. The top two hardly get the juices flowing either but then I guess I am very much post-pubescent.

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  2. Ha! I was also taken aback by a big public photo of Keith Leung recently. If sticking with this marketing strategy, couldn't they at least give him some posing tips? Or let him wear sunglasses?

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  3. Yes, me too! That photo of Keith Leung really doesn't make you want to entrust him with your children, does it?!

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  4. I have been looking with wonderment (though sadly, not lust) at Keith Leung on buses for a few weeks now. How, how, HOW did he get chosen as poster boy?

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  5. Antonia FTW. Keith Leung should have a body double.

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