Monday, 28 February 2011

Once you pop

Pop-up retail. The trendy way to promote your brand? A modern marketing idea? Perhaps not: some local sellers caught on long before the big names did. After all, you only need a few hooks and coathangers to display your wares, an unoccupied bank branch and voila! Shop popped.

Why a bank, you ask? Well it's the only high-street presence that has 'respectable' opening hours and all that glass is so convenient for attaching sucker hooks. But banks and glass windows aren't indispensable. If your neighbours are closed, you could use their shop fronts as an extension to your own:

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